Your music is only part of the story. Build everything around it.
A 12-month artist development programme for DJs and producers ready to build real momentum around their music.
Hosted by Pete Griffiths & Grahame Farmer
Making great musicisn't the whole job.
Artists spend years improving their music but often have no clear strategy for building a career.
Build your fanbase + Turbocharge your career
Breaking through requires you to master many skills such as...
Artist Identity & Branding
Without a clear identity and vision, it becomes almost impossible to stand out in today’s music industry. Your branding influences how people remember you, connect with you and ultimately become fans of your project.
Content & Social Media
Posting content without strategy leads nowhere. Modern artists need content that captures attention, builds audience connection and works with platform algorithms - not against them.
Release Strategy
Finishing a track is only the beginning. Without the right release strategy, even great music can go unnoticed. Learning how to build momentum around releases is essential for long-term growth.
Spotify Growth
Understanding how streaming platforms work is one of the biggest advantages modern artists can have. From playlists to listener behaviour and algorithm signals - strategic growth creates long-term visibility.
Paid ads & Audience Growth
Social ads have become one of the most powerful tools for artist growth. When used correctly, they can accelerate audience building, release momentum and fan conversion at scale.
Bookings & Performance
For many artists, performing remains one of the biggest career opportunities and income streams. Understanding how to position yourself, network and build opportunities is essential for long-term career growth.
Networking & Industry Relationships
The music industry runs on relationships. Building genuine connections with artists, labels, promoters and industry professionals can open doors that talent alone cannot.
Music Industry Knowledge
Many talented artists struggle simply because they don’t understand how the industry actually works. Understanding labels, publishing, royalties, management and monetisation gives artists a massive long-term advantage.
Mindset & Longterm Growth
Building an artist career is a long-term process. The artists who succeed are the ones who stay consistent, adaptable and committed through every stage of growth.
Where are you on the Artist Development Ladder?
Artist careers do not grow in a simple straight line. They progress and move through levels. At each level, the artist develops new skills, new audiences and new industry relationships. Select a level to see what it looks like.
Level 01 — Beginner
This is the learning phase.
Level 02 — Developing
This is the learning phase.
Level 03 — Micro Network
This is the learning phase.
Level 04 — Emerging
This is where artists start getting real attention.
Level 05 — Growing
This is where artists start getting real attention.
Level 06 — Recognised
This is where artists start getting real attention.
Level 07 — Professional
The artist is now operating professionally.
Level 08 — International
The artist is now operating professionally.
Level 09 — Established Touring
The artist is now operating professionally.
Level 10 — Headline
This is the scale phase of a career.
Level 11 — Global Brand
This is the scale phase of a career.
Level 12 — Legacy
This is the scale phase of a career.
Not every artist has
the same destination.
Artists have different ambitions, career goals and definitions of success. The Ladder isn't a race to Level 12. It shows where you are, what the next level looks like and which actions move you forward.
Five phases.One connected blueprint.
The programme follows the natural arc of most successful artists. Each phase creates a clear transformation and builds on the previous one.
Phase 01 — Artist
01 Welcome +
02 Foundation Blueprint +
Phase 02 — Attention
01 Brand Blueprint +
02 Fan Conversion Blueprint +
03 Content Blueprint +
04 Ideation Blueprint +
05 Storytelling Blueprint +
06 Instagram System +
07 YouTube Blueprint +
08 TikTok System +
09 Live Streaming Blueprint +
Phase 03 — Music & Industry
01 Demo & Label Blueprint +
02 Music Industry Blueprint +
03 Label & Self-Release Blueprint +
04 SoundCloud Blueprint +
05 Press / PR / Influencers +
06 Radio & Podcast Blueprint +
Phase 04 — Growth
01 Spotify Blueprint +
02 DJ Performance Blueprint +
03 Gigs Blueprint +
04 Release Blueprint +
05 Email & CRM Blueprint +
06 Networking & Community Blueprint +
Phase 05 — Scale
01 Ads Blueprint +
02 Touring Blueprint +
03 Close +
Your artist development.
All in one place.
The programme is delivered through GRIDD, our artist education platform. It's a guided development experience, not simply a video library.
Real artists. Real progress.
Real industry experience. Real guidance.
This isn't a course built by one educator. It's a full team of active industry professionals who work with artists at the highest levels every day.
Six artist types. Your goals.
Your path.
Some want label signings and international bookings. Others want regular local gigs, more releases, a stronger audience or greater industry recognition. Some are building a full-time music career; others are developing serious projects alongside existing careers.
The Blueprint adapts to your goals and your current situation.
New Artist
A new artist with goals of developing to a Mainstage artist as their full-time career.
Late-Starter Artist
An older or mid-career artist still chasing the full climb. Often progresses faster by treating it like a business.
The Producer
Music first. Enjoys making tracks more than performing, but still does content and marketing.
The DJ
DJ first. Often already playing gigs but stuck locally. Passionate about DJing, music and culture.
Passion Professional
A non-full-time artist whose music runs alongside their own career. Loves music, not the chaos of touring.
The Industry Professional
Industry-leaning or community-driven: labels, radio shows, podcasts, curation, collectives and scenes.
The most asked questions
01 Who is this for? +
The Artist Blueprint is designed for DJs, producers and developing artists who want a complete roadmap for modern artist growth.
02 Do I need to have released any music? +
No. The programme supports both developing and established artists.
03 Is this only about social media? +
No. This programme covers branding, networking, releases, music industry strategy, touring, monetisation and long-term artist development.
04 Are there live calls? +
Yes. Students receive access to live sessions, community support and feedback systems.
05 Can I join from anywhere? +
Yes. The programme is fully accessible worldwide.
06 How much time do I need weekly? +
The programme is designed to fit around your schedule while giving you clear systems for execution.
Your next chapterstarts with a plan.
You've put the work into your music.
Now build the structure around it.